Ricardo Rovigatti

Professional Summary

I help growing companies make better financial decisions using methods developed over 25 years in multinationals and franchise operations.

After working in financial planning, commercial controllership, business partnering, pricing, costs, BI and automation at companies such as Volkswagen, Renault, Volvo, CNH Industrial and Guardian Industries, I apply this background to the reality of franchisees, food-service franchises, clinics, service networks and family-owned companies.

Core Competencies

Professional Experience

Corporate Career

Senior Consultant — Commercial Intelligence & FP&A

WeScale (Lisô Laser / Bread King) · Balneário Camboriú, SC

Apr 2025 — Present

• Built annual business plans for each unit and individual JBPs
• Financial performance analysis: cash flow, receivables management, and cost control
• Designed and rolled out a new royalty model, improving profitability and cash
• Automation of reports and dashboards with AI support

Business Controller — Commercial LATAM

CNH Industrial · Remote

Dec 2024 — Apr 2025

• Financial and commercial performance oversight across 18 Latin American countries
• Developed forecasts, budgets, and financial models

Business Controller — Commercial

Renault Group · Remote

Apr 2024 — Nov 2024

• P&L, cash flow, and compliance management aligned with corporate objectives

Pricing Manager | Revenue Management

Guardian Industries · Campinas, SP

Dec 2021 — Jul 2023

• Management role reporting directly to global leadership in the United States
• Rolled out pricing architecture improvements across multiple sales channels
• Built real-time pricing dashboards and revenue projections

Pricing Specialist | Commercial Strategy

Volvo Group · Curitiba, PR

Jul 2013 — Nov 2021

• Built the Pricing department from scratch, defining processes and management routines
• Led the weekly S&OP meeting with commercial and manufacturing
• First Power BI user at Volvo Brazil (2017)
• Developed a sales app recognized for innovation and adopted by Volvo Australia

Product & Logistics Cost Controller

Volvo Group · Curitiba, PR

Jun 2011 — Jun 2013

• Logistics cost management and inventory optimization using SAP FI/CO

Industrial Cost Manager

Copo Industry do Brasil · Curitiba, PR

Jul 2008 — Jun 2011

• Built the Industrial Cost department
• Led price renegotiation with Volkswagen — 130% increase in account revenue

Product Cost Analyst | Sr. Supplier Performance Analyst

Renault Group · Curitiba, PR

Mar 2004 — Jul 2008

• Built annual, three-year, and monthly cost forecasts
• Cost Breakdown for supplier cost-structure analysis

Cost & Investment Controller | Logistics Analyst

Volkswagen do Brasil · Curitiba, PR

Sep 2000 — Mar 2004

• Plant CAPEX investment control
• Short-term production-mix planning — shared VW and Audi production

Entrepreneur & Founder

RARO.PRO Financial Consulting

· Remote

Feb 2026 — Present

• Applying AI to financial management, report automation, and process standardization

Sushiaki Ecoville

Franchisee · Curitiba, PR

2017 — 2021

Au Au Lanches

Franchisee · Curitiba, PR

2011 — 2013

Supercel (Oi Telecom)

Franchisee · Curitiba, PR

2004 — 2007

AI & Automation

I use AI as a daily tool to speed up delivery, standardize processes, and expand the analytical capacity of the finance function:

Education

Languages